--- title: How photography and video can supercharge public relations description: Nothing illustrates content and tells stories better than photo and video images. Helping journalists to do their job more efficiently delivers the greatest gift of all – time. The role of business and government is to make it easy for the journalist to tell stories and for publishers to publish. image: https://explore.imagesforbusiness.com.au/hubfs/ifb140603_1550%201920%20x%20800px.png --- [![Images for Business](https://explore.imagesforbusiness.com.au/hubfs/Images%20For%20Business%20November%202017%20/image/logo.png)](http://www.imagesforbusiness.com.au) - [Services](http://www.imagesforbusiness.com.au/#) - [Infrastructure](http://www.imagesforbusiness.com.au/services/infrastructure/) - [Industry](http://www.imagesforbusiness.com.au/services/industry/) - [Architecture](http://www.imagesforbusiness.com.au/services/architecture/) - [Engineering](http://www.imagesforbusiness.com.au/services/engineering/) - [Corporate Portraits](http://www.imagesforbusiness.com.au/services/corporate-portraits/) - [Annual Reports](http://www.imagesforbusiness.com.au/services/annual-reports/) - [Commercial Advertising](http://www.imagesforbusiness.com.au/services/commercial-advertising/) - 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[News](http://www.imagesforbusiness.com.au/news/) - [FAQ’s](http://www.imagesforbusiness.com.au/faqs/) - [Contact](http://www.imagesforbusiness.com.au/contact-2/) ##### Share  [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fexplore.imagesforbusiness.com.au%2Fhow-photography-and-video-can-supercharge-public-relations%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fexplore.imagesforbusiness.com.au%2Fhow-photography-and-video-can-supercharge-public-relations%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fexplore.imagesforbusiness.com.au%2Fhow-photography-and-video-can-supercharge-public-relations%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fexplore.imagesforbusiness.com.au%2Fhow-photography-and-video-can-supercharge-public-relations%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=How%20photography%20and%20video%20can%20supercharge%20public%20relations) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fexplore.imagesforbusiness.com.au%2Fhow-photography-and-video-can-supercharge-public-relations%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fexplore.imagesforbusiness.com.au%2Fhow-photography-and-video-can-supercharge-public-relations%3Futm_medium%3Dsocial%26utm_source%3Demail) # How photography and video can supercharge public relations The world of influence marketing continues to grow in sophistication. PR and communications professionals know only too well that media releases are no longer as effective as they once were. Today’s ideal is the production of ready-to-run content that facilitates journalistic investigation and storytelling. ![images for business](https://explore.imagesforbusiness.com.au/hs-fs/hubfs/ifb140603_1751.png?width=800&name=ifb140603_1751.png) Helping journalists to do their job more efficiently delivers the greatest gift of all – time. It’s true of non-commercial broadcasters, commercial news organisations and freelance bloggers alike. Therefore, the role of business and government is to make it easy for the journalist to tell stories and for publishers to publish. Which brings us to images. Nothing illustrates content and tells stories better. Whether it’s still, video or time-lapse. Each plays its own role in bringing stories to life through every media channel.  Let's take the example of Sydney Light Rail. Projects have included the Inner West Light Rail and the current construction of the Sydney CBD and South East Light Rail by the ALTRAC consortium for Transport for NSW. At every stage, images tell the story. ![images for business](https://explore.imagesforbusiness.com.au/hs-fs/hubfs/ifb180105_6609.png?width=800&name=ifb180105_6609.png)   Documenting the projects through images has included: - Project announcements - Community consultation - Construction progress - Heritage documentation - Project results - Promotion of public utility benefits ![images for business](https://explore.imagesforbusiness.com.au/hs-fs/hubfs/ifb170109_1139.png?width=800&name=ifb170109_1139.png) Still images, time-lapse and video images have been used by the consortium and government as packaged content for media across all channels. It’s a process that ensures that the highest quality images are available to media for use in stories. And it’s a process that best enables PR and communications teams to achieve the levels of exposure they and their businesses seek. ![ifb140603_1431-2](https://explore.imagesforbusiness.com.au/hs-fs/hubfs/ifb140603_1431-2.png?width=800&name=ifb140603_1431-2.png)   ![ifb140603_1587](https://explore.imagesforbusiness.com.au/hs-fs/hubfs/ifb140603_1587.png?width=800&name=ifb140603_1587.png)   ![ifb140603_1636](https://explore.imagesforbusiness.com.au/hs-fs/hubfs/ifb140603_1636.png?width=800&name=ifb140603_1636.png)   **About Images for Business** *Images for Business exists to visually inspire people through perfectly crafted visual content. We are commercial photographers that specialise in still, motion and time-lapse photography for businesses.* *We offer quality, creativity and solutions, with an easy to deal with approach and results that add financial value to our clients.* **Related content** - [Inspiring images: The field for project return on investment](https://explore.imagesforbusiness.com.au/inspiring-images-the-fuel-for-project-return-on-investment) - [The upgraded Wynyard Station: Photo and imaging content](https://explore.imagesforbusiness.com.au/the-new-wynyard-station-photo-and-imaging-content) Posted in: [PR images](https://explore.imagesforbusiness.com.au/topic/pr-images), [public relations photographer](https://explore.imagesforbusiness.com.au/topic/public-relations-photographer), [public relations video](https://explore.imagesforbusiness.com.au/topic/public-relations-video), [corporate communications photographer](https://explore.imagesforbusiness.com.au/topic/corporate-communications-photographer), [public relations images](https://explore.imagesforbusiness.com.au/topic/public-relations-images), [images for communications](https://explore.imagesforbusiness.com.au/topic/images-for-communications), [corporate communications video](https://explore.imagesforbusiness.com.au/topic/corporate-communications-video) - [Tweet](https://twitter.com/share) [![New Call-to-action](https://no-cache.hubspot.com/cta/default/4018555/c4b9d56f-99a0-4c4a-a1c6-aa71b9d00fa8.png)](https://cta-redirect.hubspot.com/cta/redirect/4018555/c4b9d56f-99a0-4c4a-a1c6-aa71b9d00fa8) # **About this blog** ## Imaging inspiration The Images for Business blog provides inspiration and ideas for using images as compelling marketing and communications content for business. - Bringing brands, projects and products to life - Show progress and achievements - Demonstrate results - Add polish to communications - Improve website performance - Attract customers - Inspire business stakeholders [![New Call-to-action](https://no-cache.hubspot.com/cta/default/4018555/8b4faf23-bfbe-4ad5-a819-33872579543d.png)](https://cta-redirect.hubspot.com/cta/redirect/4018555/8b4faf23-bfbe-4ad5-a819-33872579543d) ### Recent Posts ### Subscribe to our newsletter ### Contact Us - [mailto:studio@imagesforbusiness.com.au](mailto:studio@imagesforbusiness.com.au) - - ### Key Links - [Sitemap](http://www.imagesforbusiness.com.au/sitemap) - [Copyright Information](http://www.imagesforbusiness.com.au/?p=937) - [Privacy Statement](http://www.imagesforbusiness.com.au/privacy-statement) ### Subscribe to our newsletter © Copyright 2017 [Images for Business](http://www.imagesforbusiness.com.au) Pty Ltd. 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